INNOVATORY CONSERVATISM IN ULTRA-ORTHODOX TYPOGRAPHY IN ISRAEL

The purpose of the article is to explore differences in perceptions and approaches typographic design among various communities that make up Haredi society. In general, shape letter will be affected by division between religious non-religious genres, as well intra-Haredi social “Hasidim” “Lithuanians”, two dominant groups society, whose lifestyles differ several areas. proposed an additional tier previous studies investigates Hebrew its role world journalism conveying a message social-educationalideological context, even without referring what actually written. study reveals deciphers power struggles relations exist ultra-Orthodox through images mechanisms activated them their results, part visual culture. research methodology based on integrated use general scientific methods: analytical, systematic, historical, comparative. Conclusions. daily weekly press considered something “under circumstances” needed yet major player world. Ashkenazi divided into defined sectors. newspapers Hassidic preserve long-standing typographic, advertising, intra-community tradition, style Jewish from early twentieth-century Europe. Lithuanian reflect character public who read them, are more modern lifestyle. Even though there strict control over content, these modernism layout selection. both undergo editing content form, respective rabbinical councils work hard adapt readership. choice letter, colour, composition borrowed, other things, clothing, which has many rules, reflects happening within community. Hasidic evident attitude elements types printing advertising. proficient readers aware subtleties size age. Therefore, serves varied. addition being tool for used image, date, gematria create atmosphere sacred or secular, depending choice.